{"title":"Prime100","description":"\u003c!-- ============================================================\nCELESTE PETS - PRIME100 COLLECTION SEO CONTENT\nPaste into: Shopify collection description (HTML mode)\nMETA TITLE: Prime100 Dog Food Australia | From $4.75 | Celeste Pets\nMETA DESC: Shop Prime100 SPD dog food from $4.75 at Celeste Pets. Air dried and slow cooked single protein recipes at wholesale prices. Fast AU delivery. 14 day returns.\n============================================================ --\u003e\n\n\u003c!-- VIDEO EMBED --\u003e\n\u003cdiv style=\"margin: 0 0 32px 0; border-radius: 6px; overflow: hidden;\"\u003e\n  \u003cvideo width=\"100%\" height=\"auto\" controls poster=\"\" style=\"display:block; border-radius:6px;\"\u003e\n    \u003csource src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/ad9bc571c9234c5aaea3dbc136d65079.mp4\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\n\u003c\/div\u003e\n\n\u003c!-- BODY COPY --\u003e\n\u003cdiv class=\"celeste-seo-content\"\u003e\n\n\u003cp\u003eAt Celeste Pets we carry the complete Prime100 SPD range starting from just $4.75 - some of the most competitive prices you will find anywhere in Australia. We operate entirely online with no physical store overheads and those savings go directly into our pricing. Premium single protein nutrition at wholesale prices, delivered to your door with fast tracked shipping and a 14 day return guarantee on every order.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Is Prime100 SPD and Why Do Australian Vets Recommend It\u003c\/h2\u003e\n\n\u003cp\u003ePrime100 SPD stands for Single Protein Diet. Every recipe uses just one carefully selected protein source - no blends, no hidden meats, no fillers. This makes it one of the most effective elimination diet foods available in Australia for dogs with food allergies, sensitive stomachs, skin issues or recurring ear infections.\u003c\/p\u003e\n\n\u003cp\u003eAll Prime100 ingredients are sourced from Australian farms and human-grade facilities. Zero knackery meats guaranteed. Every SPD recipe is gluten free, enriched with prebiotics, vitamins and minerals and contains no artificial colours, flavours or preservatives. It is recommended by vets and available exclusively through pet specialty retailers - not supermarkets or discount chains. At Celeste Pets you get vet recommended quality at prices that actually make sense.\u003c\/p\u003e\n\n\u003ch2\u003eThe Full Prime100 Range at Celeste Pets\u003c\/h2\u003e\n\n\u003ch3\u003eSPD Air Dried - From $11.40\u003c\/h3\u003e\n\n\u003cp\u003eGently air dried to lock in essential nutrients and natural aroma. Lightweight, shelf stable and intensely palatable. Dogs who reject other foods rarely say no to Prime100 Air Dried. Works perfectly as a complete meal or a topper on dry kibble. Available in Chicken and Brown Rice, Kangaroo and Pumpkin, Lamb and Rosemary, Duck and Sweet Potato, Beef and Carrot, Turkey and Flaxseed, Wild Boar and Pumpkin and Venison and Sweet Potato.\u003c\/p\u003e\n\n\u003ch3\u003eSPD Slow Cooked - From $50.35\u003c\/h3\u003e\n\n\u003cp\u003eSelect ingredients and a flavourful broth simmered low and slow and packed in shelf stable trays. A complete and balanced meal on its own. Perfect for fussy eaters, senior dogs, dogs recovering from illness and any owner who wants full ingredient transparency. Available in Chicken and Brown Rice, Kangaroo and Pumpkin, Salmon and Pumpkin, Duck and Sweet Potato, Lamb and Rosemary, Wild Boar and Pumpkin, Beef and Carrot, Turkey and Flaxseed, Lamb and Blueberry Puppy and Venison and Sweet Potato.\u003c\/p\u003e\n\n\u003ch3\u003ePrime Pantry Treats - From $4.75\u003c\/h3\u003e\n\n\u003cp\u003eThe same single protein philosophy in treat form. SPT Nibbles Cat Treats, Prime Cut Dog Treats and SPT Jerky Strips for training. Ideal for dogs and cats on elimination diets who cannot have mixed protein treats.\u003c\/p\u003e\n\n\u003ch2\u003eWhich Prime100 Product Is Right for Your Dog\u003c\/h2\u003e\n\n\u003cp\u003eIf your dog has never tried Prime100 before, start with the Air Dried range from $11.40. It is the lowest commitment entry point and dogs almost universally love it. Chicken and Brown Rice is the most popular everyday choice. Kangaroo and Pumpkin is the go-to novel protein for suspected allergies. Venison and Sweet Potato is the premium choice for dogs with the most complex sensitivities.\u003c\/p\u003e\n\n\u003cp\u003eIf your dog has been vet-recommended to a single protein elimination diet, the Slow Cooked trays are the most complete and satisfying option at $50.35 to $74.10. Every tray is a full nutritionally complete meal with no supplementation needed.\u003c\/p\u003e\n\n\u003cp\u003eNot sure where to start? Email us at shop@celestestore.com.au with your dog breed, age, current food and any health concerns and we will personally recommend the best starting point for your dog.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Buy Prime100 From Celeste Pets\u003c\/h2\u003e\n\n\u003cp\u003eWe sell Prime100 at some of the most competitive prices in Australia starting from $4.75. Our ordering process is simple, our checkout is fully secure and every order is dispatched within 1 to 2 business days with full tracking. Metro customers in Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra typically receive their Prime100 within 3 to 5 business days. Regional customers 5 to 8 business days. Remote areas 7 to 10 business days.\u003c\/p\u003e\n\n\u003cp\u003eEvery product we sell is 100 percent genuine and sourced through verified Australian distributors. We are a registered Australian business with ABN 86 700 345 214 and we back every purchase with a 14 day return policy. Vet approved quality. Wholesale prices. Happy pets.\u003c\/p\u003e\n\n\u003ch2\u003eLooking for Similar Premium Dog Food Brands\u003c\/h2\u003e\n\n\u003cp\u003eIf you love Prime100 you might also enjoy our \u003ca href=\"https:\/\/celestestore.com.au\/collections\/advance\"\u003eAdvance range\u003c\/a\u003e - Australia's leading scientifically formulated dog food developed with veterinary nutritionists. Or explore our \u003ca href=\"https:\/\/celestestore.com.au\/collections\/greenies\"\u003eGreenies range\u003c\/a\u003e for dental treats that complement any single protein feeding routine.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions About Prime100\u003c\/h2\u003e\n\n\u003ch3\u003eWhat is Prime100 SPD dog food?\u003c\/h3\u003e\n\u003cp\u003ePrime100 SPD stands for Single Protein Diet. Each recipe uses only one protein source making it ideal for dogs with food allergies, sensitive stomachs and skin issues. All ingredients are Australian sourced, human grade and free from artificial additives. It is vet recommended and available at Celeste Pets from $4.75.\u003c\/p\u003e\n\n\u003ch3\u003eWhere can I buy Prime100 in Australia at the best price?\u003c\/h3\u003e\n\u003cp\u003eCeleste Pets offers the full Prime100 SPD range at wholesale competitive prices starting from $4.75 for treats and $11.40 for air dried food. We operate entirely online which means lower overheads and better prices passed directly to you. Fast tracked delivery Australia wide with full order tracking.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is the difference between Prime100 air dried and slow cooked?\u003c\/h3\u003e\n\u003cp\u003ePrime100 SPD Air Dried is gently air dried to lock in nutrients. It is dry, lightweight and works as a complete meal or kibble topper starting from $11.40. Prime100 SPD Slow Cooked is a wet food format simmered in broth and packed in shelf stable trays starting from $50.35. Both use a single protein source and are nutritionally complete.\u003c\/p\u003e\n\n\u003ch3\u003eIs Prime100 good for dogs with allergies?\u003c\/h3\u003e\n\u003cp\u003eYes. Prime100 SPD is specifically designed for dogs with food allergies and sensitivities. By using only one protein source per recipe it eliminates the most common dietary triggers. Kangaroo and Pumpkin and Venison and Sweet Potato are the most popular novel protein choices for elimination diets. It is one of the most commonly vet-recommended foods for allergic dogs in Australia.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will my Prime100 order arrive?\u003c\/h3\u003e\n\u003cp\u003eAll Celeste Pets orders are processed within 1 to 2 business days. Metro customers receive orders in 3 to 5 business days after dispatch. Regional customers 5 to 8 business days. Remote areas 7 to 10 business days. Every order is fully tracked and you receive a tracking number by email when dispatched.\u003c\/p\u003e\n\n\u003ch3\u003eCan I return Prime100 if my dog does not like it?\u003c\/h3\u003e\n\u003cp\u003eYes for unopened products. Celeste Pets offers a 14 day return policy on all unused and unopened Prime100 products. Opened food cannot be returned for change of mind due to hygiene reasons. If there is a quality issue with any product contact shop@celestestore.com.au and we will find a solution.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c!-- ============================================================\nSCHEMA 1 - ORGANIZATION\n============================================================ --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Organization\",\n  \"@id\": \"https:\/\/celestestore.com.au\/#organization\",\n  \"name\": \"Celeste Pets\",\n  \"url\": \"https:\/\/celestestore.com.au\",\n  \"logo\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/2_b308f41c-9bcb-4111-a7fe-6e7e7b47ed7d.png?v=1779630209\",\n  \"description\": \"Australian online pet store selling premium pet food, treats and accessories at wholesale prices. 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From $4.75.\",\n        \"url\": \"https:\/\/celestestore.com.au\/collections\/prime100\",\n        \"offers\": {\n          \"@type\": \"Offer\",\n          \"price\": \"4.75\",\n          \"priceCurrency\": \"AUD\",\n          \"availability\": \"https:\/\/schema.org\/InStock\",\n          \"seller\": { \"@type\": \"Organization\", \"name\": \"Celeste Pets\" }\n        }\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003c!-- ============================================================\nSCHEMA 5 - BREADCRUMB\n============================================================ --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BreadcrumbList\",\n  \"itemListElement\": [\n    {\n      \"@type\": \"ListItem\",\n      \"position\": 1,\n      \"name\": \"Home\",\n      \"item\": \"https:\/\/celestestore.com.au\"\n    },\n    {\n      \"@type\": \"ListItem\",\n      \"position\": 2,\n      \"name\": \"Dog Food\",\n      \"item\": \"https:\/\/celestestore.com.au\/collections\/dogs\"\n    },\n    {\n      \"@type\": \"ListItem\",\n      \"position\": 3,\n      \"name\": \"Prime100\",\n      \"item\": \"https:\/\/celestestore.com.au\/collections\/prime100\"\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003c!-- ============================================================\nSCHEMA 6 - FAQ PAGE\n============================================================ --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is Prime100 SPD dog food?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Prime100 SPD stands for Single Protein Diet. Each recipe uses only one protein source making it ideal for dogs with food allergies, sensitive stomachs and skin issues. All ingredients are Australian sourced, human grade and free from artificial additives. It is vet recommended and available at Celeste Pets from $4.75.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Where can I buy Prime100 in Australia at the best price?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Celeste Pets offers the full Prime100 SPD range at wholesale competitive prices starting from $4.75 for treats and $11.40 for air dried food. We operate entirely online which means lower overheads and better prices passed directly to you. Fast tracked delivery Australia wide with full order tracking.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the difference between Prime100 air dried and slow cooked?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Prime100 SPD Air Dried is gently air dried to lock in nutrients. It is dry, lightweight and works as a complete meal or kibble topper starting from $11.40. Prime100 SPD Slow Cooked is a wet food format simmered in broth and packed in shelf stable trays starting from $50.35. Both use a single protein source and are nutritionally complete.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Prime100 good for dogs with allergies?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Prime100 SPD is specifically designed for dogs with food allergies and sensitivities. By using only one protein source per recipe it eliminates the most common dietary triggers. Kangaroo and Pumpkin and Venison and Sweet Potato are the most popular novel protein choices for elimination diets in Australia.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How quickly will my Prime100 order arrive?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"All Celeste Pets orders are processed within 1 to 2 business days. Metro customers receive orders in 3 to 5 business days after dispatch. Regional customers 5 to 8 business days. Remote areas 7 to 10 business days. Every order is fully tracked.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I return Prime100 if my dog does not like it?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes for unopened products. Celeste Pets offers a 14 day return policy on all unused and unopened Prime100 products. Opened food cannot be returned for change of mind. If there is a quality issue contact shop@celestestore.com.au and we will find a solution.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","products":[{"product_id":"prime100-spd-slow-cooked-lamb-rosemary-tray-of-12-x-354g","title":"Prime100 SPD Slow Cooked Lamb \u0026 Rosemary Tray of 12 x 354g","description":"\u003cp\u003eThis listing is for owners who have already made the decision. Your dog is settled on Prime100 SPD Slow Cooked Lamb \u0026amp; Rosemary, the single roll is working, and now the only question is how to stop running out. A full tray of 12 x 354g rolls covers the same recipe at a lower cost per roll than buying individually, and it means one delivery instead of several.\u003c\/p\u003e\u003cp\u003eBuying by the tray also helps the food do its job. A single protein diet only gives you a clean read on how your dog is going if you feed it consistently, and consistency is exactly what breaks down when you are down to your last roll and grab something else to fill the gap. Twelve rolls is a solid run of uninterrupted feeding, long enough to actually judge the results on skin, stools and energy rather than guessing between substitutions.\u003c\/p\u003e\u003cp\u003eStorage is straightforward and part of why bulk works with this format. Unopened rolls are pantry stable, so the tray can sit in a cupboard rather than taking up fridge or freezer space. Open one roll at a time and refrigerate it once opened. Keep the tray somewhere cool and dry and rotate older rolls to the front as new stock arrives.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e12 x 354g rolls of Prime100 SPD Slow Cooked Lamb \u0026amp; Rosemary in one tray\u003c\/li\u003e\n\u003cli\u003eLower cost per roll than buying single rolls, with fewer reorders\u003c\/li\u003e\n\u003cli\u003eUnopened rolls are pantry stable, so no fridge or freezer space needed until opened\u003c\/li\u003e\n\u003cli\u003eSingle protein: Australian lamb, complete and balanced for all ages and breeds including giant breeds\u003c\/li\u003e\n\u003cli\u003eZero grain, gluten and GMO, with no added artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003ePackaging is 71% plant based with 6x less climate impact than cans\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian Lamb, Sweet Potato, Bamboo Fibre, Vitamins \u0026amp; Minerals, Carrots, Functional Oils (Sunflower, Flaxseed, Algae), Rosemary, Pumpkin, Salt, Chicory Root Extract, Trumune Postbiotics, Psyllium Husk, Algimun, Taurine, Glucosamine, Chondroitin\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis per 100g\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eME Kcal 120\u003c\/li\u003e\n\u003cli\u003eCrude Protein (min) 10%\u003c\/li\u003e\n\u003cli\u003eCrude Fat (min) 6%\u003c\/li\u003e\n\u003cli\u003eCrude Fibre (max) 3%\u003c\/li\u003e\n\u003cli\u003eMoisture (max) 80%\u003c\/li\u003e\n\u003cli\u003eGlucosamine (min) 500mg\/kg\u003c\/li\u003e\n\u003cli\u003eChondroitin (min) 500mg\/kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot committed yet? Try a single roll first, or look through \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ethe rest of the Prime100 range\u003c\/a\u003e before you buy in bulk.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"Default Title","offer_id":45015763189968,"sku":"P1TLR12T","price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/Prime100-Slow-Cooked-Package-Render-Lamb-Rosemary-Front-Angled.jpg?v=1778992552"},{"product_id":"prime100-prime-pantry-spt-nibbles-cat-treats","title":"Prime100 Prime Pantry SPT Nibbles Cat Treats","description":"\u003cp\u003eCats are not famously easy to bribe. If your cat turns away from most treats, or if you have been told to keep her food simple because of a sensitive stomach or a coat she never stops over grooming, the usual bag of multi flavoured biscuits is no help at all. Prime100 Prime Pantry SPT Nibbles are the opposite of that: small, meat forward pieces built on one named animal protein and nothing pretending to be meat.\u003c\/p\u003e\u003cp\u003eSPT stands for Single Protein Treat. Each 40g pack of Nibbles is made from one Australian protein - salmon, kangaroo or chicken - so you always know exactly what your cat is eating. That matters more for cats than most owners realise, because a cat on a carefully chosen diet can be tipped back into trouble by a handful of mystery meat snacks. Choosing a protein that matches, or deliberately does not match, the rest of her food keeps you in control of the variable.\u003c\/p\u003e\u003cp\u003eUse them the way cats actually respond to food: one or two pieces as a reward during carrier training, claw trims or recall practice, scattered for a hunting game, or offered by hand to rebuild trust with a nervous cat. The strong natural meat aroma is what usually wins over a fussy eater. Treats are a supplement to a complete diet, not a replacement for it, and the pack reseals for storage in a cool dry cupboard.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOne named Australian protein per pack - salmon, kangaroo or chicken\u003c\/li\u003e\n\u003cli\u003eReal meat treat, made and packed in Australia to strict quality standards\u003c\/li\u003e\n\u003cli\u003eSmall pieces suited to training, rewarding and hand feeding\u003c\/li\u003e\n\u003cli\u003eA sensible choice for cats whose food needs to stay simple\u003c\/li\u003e\n\u003cli\u003eHandy 40g resealable pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFeed as a treat alongside your cat's normal complete and balanced meals. Prime100 is 100% Australian made and owned, produced under HACCP approved manufacturing in Melbourne. If you also feed a dog at home, you can \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ebrowse every Prime100 single protein diet\u003c\/a\u003e in one place.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"Salmon - 40g","offer_id":45016116134096,"sku":"P1PPSCT","price":3.99,"currency_code":"AUD","in_stock":false},{"title":"Kangaroo - 40g","offer_id":45016116166864,"sku":"P1PPKCT","price":3.99,"currency_code":"AUD","in_stock":false},{"title":"Chicken - 40g","offer_id":45016116199632,"sku":"P1PPCCT","price":3.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/SPTNibblesCatTreats.svg?v=1779012520"},{"product_id":"prime100-good-training-treats-for-dogs","title":"Prime100 Prime Pantry SPT Jerky Strips for Dogs","description":"\u003cp\u003eYou can run a careful feeding plan at dinner time and quietly undo it at the park. A dog eating one named protein from his bowl, then a handful of supermarket biscuits built on four unnamed meats, is not on a single protein diet at all. Prime Pantry SPT Jerky Strips exist to close that gap: a real meat reward made from one protein, so the treat pouch stops being the part of the day nobody can account for.\u003c\/p\u003e\u003cp\u003eSPT stands for Single Protein Treat. Each 100g pack is made in Australia from a single source protein - kangaroo, chicken or beef - using real meat rather than meal, flour or shaped filler. Kangaroo is the pick if chicken and beef are already suspects, since it is a protein most Australian dogs have never eaten and therefore have had no chance to react to. Chicken and beef strips suit the dog who is already proven on those proteins and simply deserves something better than a generic biscuit.\u003c\/p\u003e\u003cp\u003eJerky tears easily, which is the practical point. Rip a strip into pea sized pieces for high rate reward training, hand one over whole as a settle down chew, or keep a few in your pocket for recall work where the payoff has to beat whatever your dog found in the grass. Treats sit on top of a complete and balanced diet, so adjust the main meal a little on heavy training days and store the pack sealed in a cool dry place.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSingle source protein - choose kangaroo, chicken or beef\u003c\/li\u003e\n\u003cli\u003eReal Australian meat, made to strict quality standards\u003c\/li\u003e\n\u003cli\u003eTears down easily into small, high value training pieces\u003c\/li\u003e\n\u003cli\u003eKeeps an elimination or single protein feeding plan intact\u003c\/li\u003e\n\u003cli\u003e100g pack, shelf stable, no refrigeration needed\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePrime100 designs, manufactures and packs in Melbourne and is 100% Australian made and owned. To match these strips to your dog's main meal, \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ecompare the whole Prime100 lineup\u003c\/a\u003e.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"Kangaroo - 100g","offer_id":45016116232400,"sku":"P1PPKFT100","price":6.8,"currency_code":"AUD","in_stock":true},{"title":"Chicken - 100g","offer_id":45016116265168,"sku":"P1PPCFT100","price":6.8,"currency_code":"AUD","in_stock":true},{"title":"Beef - 100g","offer_id":45149152837840,"sku":"P1PPBFT100","price":6.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-prime-pantry-spt-jerky-strips-the-pet-standard-1.webp?v=1779012522"},{"product_id":"prime100-dog-treats","title":"Prime100 Prime Cut Dog Treats","description":"\u003cp\u003eMost treat aisles ask you to accept a biscuit with a long ingredient list and a vague description of the meat in it. If you have a dog whose stomach is unpredictable, or one you have deliberately put on a simple diet, that is a gamble you take several times a day. Prime100 Prime Cut Dog Treats are the everyday answer: prime cuts of one named meat, high in protein and low in carbohydrate, with no grain, gluten or GMO ingredients.\u003c\/p\u003e\u003cp\u003eThis listing covers the five everyday proteins - turkey, lamb, kangaroo, duck and chicken - in 100g packs. Kangaroo and duck are novel proteins, rarely eaten by Australian dogs and therefore unlikely to be the cause of an existing reaction, which makes them the safer pick for a dog with itchy skin or unsettled digestion. Turkey, lamb and chicken are straightforward choices once you already know your dog does well on them. The rule worth following is simple: whatever protein is in the bowl should be the protein in the treat jar, or the picture you are building of your dog's tolerance stops being readable.\u003c\/p\u003e\u003cp\u003eThey suit dogs of all ages, from puppies learning their first cues to seniors who still expect payment. Break a piece down for rapid fire training, or crumble one over dinner to encourage a slow eater. Feed alongside a complete and balanced diet and reseal the pack between uses.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFive single protein options: turkey, lamb, kangaroo, duck and chicken\u003c\/li\u003e\n\u003cli\u003eHigh protein and low carbohydrate, cut from real meat\u003c\/li\u003e\n\u003cli\u003eNo grain, no gluten, no GMO ingredients\u003c\/li\u003e\n\u003cli\u003eVet recommended and suitable for dogs of all ages\u003c\/li\u003e\n\u003cli\u003eBreaks down easily for training or crumbles as a meal topper\u003c\/li\u003e\n\u003cli\u003e100g pack, shelf stable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePrime100 is 100% Australian made and owned, manufactured and packed in Melbourne. Looking for venison, wild boar or salmon instead? You will find them among \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003eother Prime100 proteins\u003c\/a\u003e.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"Turkey - 100g","offer_id":45016116297936,"sku":"P1PSPDT100","price":7.1,"currency_code":"AUD","in_stock":true},{"title":"Lamb - 100g","offer_id":45016116330704,"sku":"P1PSPDL100","price":7.1,"currency_code":"AUD","in_stock":false},{"title":"Kangaroo - 100g","offer_id":45016116363472,"sku":"P1PSPDK100","price":7.1,"currency_code":"AUD","in_stock":true},{"title":"Duck - 100g","offer_id":45016116396240,"sku":"P1PSPDD100","price":7.1,"currency_code":"AUD","in_stock":true},{"title":"Chicken - 100g","offer_id":45016116429008,"sku":"P1PSPDC100","price":7.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-prime-cut-treats-the-pet-standard-1.webp?v=1779012523"},{"product_id":"prime100-spd-air-dried-chicken-brown-rice","title":"Prime100 SPD Air Dried Chicken \u0026 Brown Rice","description":"\u003cp\u003eSome dogs do not need an exotic diet. If your dog has always been fine on chicken and your only real complaint is that the current bag hides its protein behind a vague label like meat and meat by-products, this is the honest swap. Prime100 SPD Air Dried Chicken \u0026amp; Brown Rice is a single protein diet, which means Australian chicken is the only animal protein in the recipe, so you always know exactly what is going into the bowl.\u003c\/p\u003e\u003cp\u003eChicken is a common protein rather than a novel one, and that is deliberate. This is everyday feeding for a dog whose tolerance to chicken you have already established, and a useful control in a feeding plan when you want one familiar constant while you change something else. Brown rice is what sets this recipe apart from the rest of the air dried range. It is the only one containing grain, adding natural fibre and antioxidants alongside the chicken, which makes it gluten free but not grain free. If cutting grain is the goal, pick another protein.\u003c\/p\u003e\u003cp\u003eAir drying is what lets one bag do three jobs. On its own it is a complete meal for dogs of all ages, shelf stable and ready with no soaking, thawing or refrigeration. Crumbled over the food your dog keeps walking away from, the aroma is often enough to get a fussy eater started. Broken into small pieces it becomes a high value training reward made from the same protein as dinner, so a controlled diet stays controlled. Transition over seven to ten days and keep the pack sealed somewhere cool and dry. The 120g size is a low risk way to test tolerance and interest before committing to the 2.2kg bag.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne named protein:\u003c\/strong\u003e Australian chicken, whole meat and selected organs, is the only animal protein in the recipe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGluten free, not grain free:\u003c\/strong\u003e brown rice contributes natural fibre and antioxidants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGut support:\u003c\/strong\u003e chicory root extract as a natural prebiotic, plus added postbiotics and Algimun.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdded glucosamine, chondroitin and taurine\u003c\/strong\u003e for joint and heart function.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree ways to feed:\u003c\/strong\u003e complete meal, topper or training reward, in 120g, 600g and 2.2kg.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned, made and packed in Melbourne.\u003c\/strong\u003e 100% Australian made and owned.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian chicken (whole meat and selected organs), carrot, rice (including brown rice), vitamins \u0026amp; minerals, apple fibre, functional oils (sunflower, algae, flaxseed, evening primrose), salt, buffered vinegar, natural antioxidants, parsley, postbiotics, chicory root extract, Algimun, taurine, chondroitin, glucosamine.\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis (as fed basis)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCrude Protein: 30% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fat: 34% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fibre: 4% (max)\u003c\/li\u003e\n\u003cli\u003eMoisture: 7% (min)\u003c\/li\u003e\n\u003cli\u003eTypical ME: 475 kcal\/100g\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAAFCO Statement\u003c\/h3\u003e\u003cp\u003eSPD Air Dried Chicken \u0026amp; Brown Rice is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for dogs of all ages.\u003c\/p\u003e\u003cp\u003eStill deciding which protein suits your dog? Compare the options across \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ethe full Prime100 air dried range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"120g","offer_id":45016116461776,"sku":"P1AIRCBR120","price":8.99,"currency_code":"AUD","in_stock":true},{"title":"600g","offer_id":45016116494544,"sku":"P1AIRCBR600","price":30.99,"currency_code":"AUD","in_stock":true},{"title":"2.2kg","offer_id":45016116527312,"sku":"P1AIRCBR2","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-air-dried-chicken-and-brown-rice-the-pet-standard-1.webp?v=1779012524"},{"product_id":"prime100-spd-air-dried-kangaroo-pumpkin","title":"Prime100 SPD Air Dried Kangaroo \u0026 Pumpkin","description":"\u003cp\u003eIf your dog scratches through the night, chews at their paws and has already been through chicken, beef and lamb without anything changing, the issue may be that every one of those proteins is familiar to their immune system. Kangaroo is not. Prime100 SPD Air Dried Kangaroo \u0026amp; Pumpkin is a novel protein diet, meaning it uses a protein most dogs have never eaten, so there has been no opportunity to build a sensitivity to it.\u003c\/p\u003e\u003cp\u003eThat novelty is the entire point. Wild kangaroo is the only animal protein in the recipe, which makes it a clean starting position for a vet directed elimination trial and a sound long term diet for a dog with ongoing skin or digestive trouble linked to common proteins. It is also the leanest recipe in the air dried range at 39% protein and just 7% fat, about 350 kcal per 100g, so it suits an adult dog carrying a bit too much weight. Note the life stage: this recipe is formulated for adult and senior dogs, not puppies. Pumpkin and sweet potato supply the fibre; it is grain free and gluten free.\u003c\/p\u003e\u003cp\u003eAir drying keeps the format flexible. It is a complete meal straight from the pack with no fridge or preparation, a topper when a dog on a restricted diet has gone off their food, and a training reward when broken into pieces. That last use matters most here, because a single stray multi protein treat can wreck weeks of elimination work, and low fat kangaroo pieces reward a dog without loading calories. Try the 120g first to confirm your dog takes to kangaroo before you buy the 2.2kg.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovel protein:\u003c\/strong\u003e wild Australian kangaroo, a protein most dogs have never been exposed to.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeanest in the range:\u003c\/strong\u003e 39% crude protein, 7% fat, 350 kcal\/100g.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor adult and senior dogs\u003c\/strong\u003e, not formulated for puppies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePumpkin and sweet potato\u003c\/strong\u003e for fibre, with chicory root prebiotic and added postbiotics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlucosamine, chondroitin and taurine\u003c\/strong\u003e included for joints and heart.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain free, gluten free\u003c\/strong\u003e and available in 120g, 600g and 2.2kg.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian kangaroo (whole meat \u0026amp; selected organs), pumpkin, carrot, sweet potato, vitamins \u0026amp; minerals, apple fibre, functional oils (coconut, sunflower, algae, flaxseed, evening primrose), postbiotics, chicory root extract, Algimun, salt, natural antioxidants, taurine, chondroitin, glucosamine.\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis (as fed basis)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCrude Protein: 39% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fat: 7% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fibre: 5% (max)\u003c\/li\u003e\n\u003cli\u003eMoisture: 7% (min)\u003c\/li\u003e\n\u003cli\u003eTypical ME: 350 kcal\/100g\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAAFCO Statement\u003c\/h3\u003e\u003cp\u003eSPD Air Dried Kangaroo \u0026amp; Pumpkin is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for adult and senior dogs.\u003c\/p\u003e\u003cp\u003eKangaroo is one of several novel options. You can \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ecompare the whole Prime100 lineup\u003c\/a\u003e if you need a second protein to rotate to.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"120g","offer_id":45016116560080,"sku":"P1AIRKP120","price":12.8,"currency_code":"AUD","in_stock":true},{"title":"600g","offer_id":45016116592848,"sku":"P1AIRKP600","price":42.0,"currency_code":"AUD","in_stock":true},{"title":"2.2kg","offer_id":45016116625616,"sku":"P1AIRKP62","price":129.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-air-dried-kangaroo-and-pumpkin-the-pet-standard-1.webp?v=1779012525"},{"product_id":"prime100-spd-air-dried-lamb-rosemary","title":"Prime100 SPD Air Dried Lamb \u0026 Rosemary","description":"\u003cp\u003eLamb is the red meat a lot of owners move to when beef has not agreed with their dog, and it is often the one that sticks. Prime100 SPD Air Dried Lamb \u0026amp; Rosemary makes that move properly: Australian lamb is the only animal protein in the recipe, so if the switch works you know precisely what worked, and if it does not you know what to rule out next.\u003c\/p\u003e\u003cp\u003eLamb is still a common protein, so treat this as clean everyday feeding rather than the first step of an elimination trial. What distinguishes it within the air dried range is the profile. At 37% crude protein and 27% fat it is meatier and less rich than the chicken and duck recipes, which suits an active adult dog that needs the protein without the extra energy density. Pumpkin brings digestible fibre, rosemary contributes natural antioxidants, and added glucosamine and chondroitin support the joints of a dog putting kilometres through them. It is grain free and gluten free.\u003c\/p\u003e\u003cp\u003eOne bag covers three jobs. As a complete meal it is balanced for dogs of all ages and needs no refrigeration, soaking or defrosting. As a topper, a handful crumbled over the usual bowl is often what convinces a hesitant dog to start eating. Broken into pieces it is a high value training reward from the same protein as dinner, which matters if you are keeping a dog on lamb only. Introduce it across seven to ten days, and use the 120g pack as a low cost way to confirm your dog handles lamb before the 600g or 2.2kg.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian lamb\u003c\/strong\u003e, whole meat and selected organs, as the sole animal protein.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e37% crude protein, 27% fat\u003c\/strong\u003e, a leaner profile than the poultry recipes in the range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary\u003c\/strong\u003e for natural antioxidants; \u003cstrong\u003epumpkin\u003c\/strong\u003e for digestive fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlucosamine, chondroitin and taurine\u003c\/strong\u003e added for joints and heart function.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain free and gluten free\u003c\/strong\u003e, with prebiotic chicory root and added postbiotics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable in 120g, 600g and 2.2kg\u003c\/strong\u003e, Australian made and owned.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian lamb (whole meat \u0026amp; selected organs), pumpkin, carrot, vitamins \u0026amp; minerals, functional oils (sunflower, algae, flaxseed, evening primrose), apple fibre, salt, rosemary, buffered vinegar, parsley, postbiotics, chicory root extract, Algimun, natural antioxidants, taurine, chondroitin, glucosamine.\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis (as fed basis)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCrude Protein: 37% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fat: 27% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fibre: 4% (max)\u003c\/li\u003e\n\u003cli\u003eMoisture: 7% (min)\u003c\/li\u003e\n\u003cli\u003eTypical ME: 440 kcal\/100g\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAAFCO Statement\u003c\/h3\u003e\u003cp\u003eSPD Air Dried Lamb \u0026amp; Rosemary is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for dogs of all ages.\u003c\/p\u003e\u003cp\u003eWeighing lamb against kangaroo, duck or wild boar? Have a look at \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003eother Prime100 proteins\u003c\/a\u003e before you decide.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"120g","offer_id":45016116658384,"sku":"P1AIRLR120","price":10.49,"currency_code":"AUD","in_stock":true},{"title":"600g","offer_id":45016116691152,"sku":"P1AIRLR600","price":39.0,"currency_code":"AUD","in_stock":true},{"title":"2.2kg","offer_id":45016116723920,"sku":"P1AIRLR2","price":117.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-air-dried-lamb-and-rosemary-the-pet-standard-1.webp?v=1779012526"},{"product_id":"prime100-spd-air-dried-lamb-apple-blueberry-puppy","title":"Prime100 SPD Air Dried Lamb, Apple \u0026 Blueberry Puppy","description":"\u003cp\u003eThe food you choose in a puppy's first year does two jobs. It has to fuel fast growth, and it has to leave you with a clear record of what your dog has actually eaten. Prime100 SPD Air Dried Lamb, Apple \u0026amp; Blueberry Puppy is built for both: a complete growth diet made on a single named protein, Australian lamb, with functional fruit and gut support worked into the recipe.\u003c\/p\u003e\u003cp\u003eSPD stands for Single Protein Diet, which means one animal protein and one only. Starting a puppy this way pays off later. If itchy skin, paw licking or loose stools appear at eighteen months, you and your vet already know the entire animal protein history of that dog and can test a change against it, instead of guessing which of five blended meats in a generic puppy kibble was the problem. Lamb is a gentle, familiar starting point, and every protein in the wider Prime100 range gives you somewhere clean to move next.\u003c\/p\u003e\u003cp\u003eThe food is gently air dried to lock in nutrients and natural aroma, so it is nutrient dense, shelf stable and needs no refrigeration. Feed it as a complete meal, use it to top an existing food, or break pieces off as a high value training reward during those first months of learning. Transition over about a week, mixing an increasing share of the new food into the old, and keep fresh water available. Choose 120g to trial it, 600g for everyday feeding, or 2.2kg for value.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eComplete single protein puppy diet built on Australian lamb\u003c\/li\u003e\n\u003cli\u003eTargeted protein, fat, antioxidants and amino acids for growth\u003c\/li\u003e\n\u003cli\u003eChicory root extract and postbiotics for digestion and a healthy microbiome\u003c\/li\u003e\n\u003cli\u003eGlucosamine, chondroitin and taurine for joints and heart function\u003c\/li\u003e\n\u003cli\u003eApple fibre and blueberries for vitamins and antioxidants\u003c\/li\u003e\n\u003cli\u003eGrain free and gluten free, shelf stable, in 120g, 600g and 2.2kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian Lamb (whole meat \u0026amp; selected organs), pumpkin, carrot, vitamins \u0026amp; minerals, functional oils (sunflower, algae, flaxseed, evening primrose), apple fibre, blueberries, salt, buffered vinegar, postbiotics, chicory root extract, Algimun, parsley, natural antioxidants, taurine, chondroitin, glucosamine.\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis (As fed basis)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCrude Protein: 38% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fat: 28% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fibre: 4% (max)\u003c\/li\u003e\n\u003cli\u003eMoisture: 7% (min)\u003c\/li\u003e\n\u003cli\u003eTypical ME: 450 kcal\/100g\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAAFCO Statement\u003c\/h3\u003e\u003cp\u003eSPD Air Dried Lamb, Apple \u0026amp; Blueberry is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for dogs during growth and maintenance life stage.\u003c\/p\u003e\u003cp\u003eMade and packed in Melbourne, 100% Australian made and owned. When your puppy is ready for an adult recipe, \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ethe full Prime100 range\u003c\/a\u003e follows the same single protein approach.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"120g","offer_id":45016116756688,"sku":"P1AIRLAB120","price":10.7,"currency_code":"AUD","in_stock":true},{"title":"600g","offer_id":45016116789456,"sku":"P1AIRLAB600","price":39.0,"currency_code":"AUD","in_stock":true},{"title":"2.2kg","offer_id":45016116822224,"sku":"P1AIRLAB2","price":117.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-air-dried-lamb-apple-and-blueberry-puppy-the-pet-standard-1.webp?v=1779012527"},{"product_id":"prime100-spd-air-dried-duck-sweet-potato","title":"Prime100 SPD Air Dried Duck \u0026 Sweet Potato","description":"\u003cp\u003eRecurring ear irritation, red skin between the toes and stools that are never quite right is a pattern most owners have chased through several bags of food. If chicken and beef are behind your dog, duck is worth a proper trial. Prime100 SPD Air Dried Duck \u0026amp; Sweet Potato is a novel protein diet: Australian duck is the only animal protein in it, and because few dogs have eaten duck before, most have had no chance to develop a sensitivity to it.\u003c\/p\u003e\u003cp\u003eWhere kangaroo is the lean novel option, duck is the rich one. At 36% protein, 30.5% fat and 470 kcal per 100g it is energy dense and strongly aromatic, which is exactly what you want for a dog who has lost condition or simply refuses to eat. The calcium and phosphorus ratio is balanced with large and giant breeds and growing dogs in mind, and it is complete and balanced for all ages. Fresh sweet potato provides the dietary fibre; the recipe is grain free and gluten free.\u003c\/p\u003e\u003cp\u003eDuck plays all three roles well. As a complete meal it is ready from the pack, shelf stable and needs no fridge. As a topper it is the strongest performer in the range, because the duck aroma is usually what turns a fussy dog around on food they have been snubbing for days. Broken into pieces it becomes a training reward drawn from the same single protein as dinner, which keeps an elimination trial honest. Because it is rich, transition slowly over seven to ten days. The 120g pack is the sensible test before the 600g or 2.2kg.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovel protein:\u003c\/strong\u003e Australian duck, whole meat and selected organs, as the only animal protein.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich and aromatic:\u003c\/strong\u003e 36% protein, 30.5% fat, 470 kcal\/100g for dogs needing condition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalcium and phosphorus balanced\u003c\/strong\u003e for large and giant breeds and growing dogs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet potato\u003c\/strong\u003e for natural dietary fibre and bowel regularity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain free and gluten free\u003c\/strong\u003e, with chicory root prebiotic, postbiotics and Algimun.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120g, 600g and 2.2kg\u003c\/strong\u003e, made and packed in Melbourne.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian duck (whole meat \u0026amp; selected organs), sweet potato, carrot, potato, vitamins \u0026amp; minerals, apple fibre, functional oils (sunflower, algae, flaxseed, evening primrose), salt, buffered vinegar, natural antioxidants, parsley, postbiotics, chicory root extract, Algimun, taurine, chondroitin, glucosamine.\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis (as fed basis)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCrude Protein: 36% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fat: 30.5% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fibre: 4% (max)\u003c\/li\u003e\n\u003cli\u003eMoisture: 7% (min)\u003c\/li\u003e\n\u003cli\u003eTypical ME: 470 kcal\/100g\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAAFCO Statement\u003c\/h3\u003e\u003cp\u003eSPD Air Dried Duck \u0026amp; Sweet Potato is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for dogs of all ages.\u003c\/p\u003e\u003cp\u003eIf a leaner novel protein would suit your dog better, \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003esee which Prime100 protein fits\u003c\/a\u003e before you order.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"120g","offer_id":45016116854992,"sku":"P1AIRDS120","price":12.99,"currency_code":"AUD","in_stock":true},{"title":"600g","offer_id":45016116887760,"sku":"P1AIRDS600","price":44.0,"currency_code":"AUD","in_stock":true},{"title":"2.2kg","offer_id":45016116920528,"sku":"P1AIRDS2","price":128.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-air-dried-duck-and-sweet-potato-the-pet-standard-1.webp?v=1779012528"},{"product_id":"prime100-spd-slow-cooked-duck-sweet-potato","title":"Prime100 SPD Slow Cooked Duck \u0026 Sweet Potato","description":"\u003cp\u003eSome dogs scratch through the night, chew at their paws and cycle through one ear irritation after another, and every food you try lists a different blend of meats, so you never learn which one caused it. Prime100 SPD Slow Cooked Duck \u0026amp; Sweet Potato is built to remove that guesswork. SPD stands for Single Protein Diet: Australian duck is the only animal protein in the tray, which leaves one variable to watch and one result to read.\u003c\/p\u003e\u003cp\u003eDuck is a novel protein, and the novelty is the point rather than a marketing flourish. A dog cannot react to a protein it has never encountered, and very few Australian dogs have ever eaten duck, so it arrives without the history that chicken and beef carry. That is precisely why vets reach for proteins like duck when running an elimination trial. Duck is also rich and highly palatable, which makes it the gentlest first step away from chicken for a dog who has turned fussy or lost interest in the bowl.\u003c\/p\u003e\u003cp\u003eEvery 354g tray is simmered low and slow in a flavourful broth, so the food is high in moisture and suits dogs who drink very little or need encouragement to finish a meal. Serve it as a complete meal on its own, or spoon it over what your dog eats now while you transition across seven to ten days. Trays are pantry stable until opened, then keep them refrigerated. The calcium to phosphorus ratio is balanced with large and giant breeds in mind, and the recipe is suitable for dogs of all ages.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne named protein:\u003c\/strong\u003e Australian duck, with no secondary meats or vague meat by-products\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovel protein choice:\u003c\/strong\u003e an unfamiliar protein for most dogs, which is what makes it useful in elimination feeding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh moisture meal:\u003c\/strong\u003e slow cooked in broth for palatability and hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFibre from sweet potato and bamboo fibre,\u003c\/strong\u003e plus chicory root extract as a natural prebiotic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlucosamine and chondroitin\u003c\/strong\u003e for joint support, and taurine for heart function\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain free, gluten free and GMO free,\u003c\/strong\u003e in packaging that is 71% plant based with 6x less climate impact than cans\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian Duck, Sweet Potato, Bamboo Fibre, Functional Oils (Sunflower, Flaxseed, Algae), Vitamins \u0026amp; Minerals, Salt, Parsley, Chicory Root Extract, Trumune Postbiotics, Algimun, Pumpkin, Taurine, Glucosamine, Chondroitin.\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis per 100g\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eME Kcal: 125\u003c\/li\u003e\n\u003cli\u003eCrude Protein (min): 7%\u003c\/li\u003e\n\u003cli\u003eCrude Fat (min): 9%\u003c\/li\u003e\n\u003cli\u003eCrude Fibre (max): 3%\u003c\/li\u003e\n\u003cli\u003eMoisture (max): 80%\u003c\/li\u003e\n\u003cli\u003eGlucosamine (min): 500mg\/kg\u003c\/li\u003e\n\u003cli\u003eChondroitin (min): 500mg\/kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMade, manufactured and packed in Melbourne by an Australian owned company. Available in 12 x 354g. If duck settles well, you can keep the same single protein approach across every meal and treat by shopping \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ethe full Prime100 range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"12 x 354g","offer_id":45016116953296,"sku":"P1TDSP12T","price":67.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-slow-cooked-duck-and-sweet-potato-the-pet-standard-1.jpg?v=1779012529"},{"product_id":"prime100-spd-slow-cooked-chicken-brown-rice","title":"Prime100 SPD Slow Cooked Chicken \u0026 Brown Rice","description":"\u003cp\u003eThis is the recipe for the dog whose stomach is the problem rather than the skin. Prime100 SPD Slow Cooked Chicken \u0026amp; Brown Rice pairs one animal protein, Australian chicken, with brown rice, and it was formulated with gastrointestinal health in mind. If your dog has unsettled, inconsistent stools and your vet has suggested something plain and easy to digest, this is the one in the range to look at first.\u003c\/p\u003e\u003cp\u003eWorth being clear about one thing: this is the only slow cooked recipe here that is not grain free. Brown rice is in it deliberately, as a gentle, digestible carbohydrate that many dogs with sensitive digestion do very well on. It is still gluten free and still a single protein diet, so it keeps the diagnostic value that makes SPD useful. A Single Protein Diet contains one named animal protein, which means if your dog reacts you know exactly which protein to rule out. Chicken is a common protein rather than a novel one, so it suits dogs already known to tolerate it, and it is a poor choice if chicken is the protein you are trying to eliminate.\u003c\/p\u003e\u003cp\u003eFeed it as a complete meal or use it to make a bland, easily digested transition food more appetising. The high moisture content helps dogs who drink very little. Each 354g roll sits in the pantry until opened, then keeps in the fridge. Introduce it over about a week rather than all at once.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSingle protein: Australian chicken, paired with brown rice\u003c\/li\u003e\n\u003cli\u003eContains grain by design and is not a grain free recipe, but is gluten free and GMO free\u003c\/li\u003e\n\u003cli\u003eFormulated to support digestive and gastrointestinal health\u003c\/li\u003e\n\u003cli\u003eNatural sources of calcium, glucosamine and chondroitin for joints, plus taurine for heart function\u003c\/li\u003e\n\u003cli\u003eFunctional oils supply essential fatty acids for skin and coat\u003c\/li\u003e\n\u003cli\u003e354g slow cooked rolls, 100% Australian made and owned\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian Chicken, Brown Rice, Bamboo Fibre, Functional Oils (Flaxseed, Algae), Salt, Vitamins \u0026amp; Minerals, Chicory Root Extract, Trumune Postbiotics, Algimun, Taurine, Glucosamine, Chondroitin\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis per 100g\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eME Kcal: 122\u003c\/li\u003e\n\u003cli\u003eCrude Protein (min): 9%\u003c\/li\u003e\n\u003cli\u003eCrude Fat (min): 7%\u003c\/li\u003e\n\u003cli\u003eCrude Fibre (max): 3%\u003c\/li\u003e\n\u003cli\u003eMoisture (max): 80%\u003c\/li\u003e\n\u003cli\u003eGlucosamine (min): 500mg\/kg\u003c\/li\u003e\n\u003cli\u003eChondroitin (min): 500mg\/kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAAFCO Statement\u003c\/h3\u003e\u003cp\u003eSPD Slow Cooked Chicken \u0026amp; Brown Rice is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for all life stages.\u003c\/p\u003e\u003cp\u003eIf you need a grain free option or a different protein entirely, \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003eother Prime100 proteins\u003c\/a\u003e cover lamb, beef, turkey and salmon.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"Tray of 12 x 354g","offer_id":45016116986064,"sku":"P1TCBR12T","price":52.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-slow-cooked-chicken-and-brown-rice-the-pet-standard-1.jpg?v=1779012530"},{"product_id":"prime100-spd-slow-cooked-kangaroo-pumpkin","title":"Prime100 SPD Slow Cooked Kangaroo \u0026 Pumpkin","description":"\u003cp\u003eIf your dog comes home from the vet with soft stools again, or you are being asked to cut fat right back while still feeding something your dog will actually eat, this is the recipe that solves both problems at once. Prime100 SPD Slow Cooked Kangaroo \u0026amp; Pumpkin is a Single Protein Diet, meaning Australian kangaroo is the only animal protein in the tray. One protein in, one variable to judge, instead of a label that hides three meats behind a phrase like meat and meat by-products.\u003c\/p\u003e\u003cp\u003eKangaroo is a novel protein, and that is the reason to choose it. A dog cannot build a sensitivity to a protein it has never encountered, and despite living here, most Australian dogs have never had kangaroo in a bowl, because commercial food is dominated by chicken and beef. That unfamiliarity is exactly why vets reach for kangaroo during elimination trials. It is also the leanest meat in this group by a wide margin, at a minimum 1.5% crude fat and 80 calories per 100g, so it suits dogs carrying extra weight or on a lower fat feeding plan set by their vet.\u003c\/p\u003e\u003cp\u003eEach 354g tray is simmered low and slow in broth, which keeps moisture high and makes it easy to tempt an older or reluctant eater. Feed it as a complete meal, or use it as a topper while you change diets gradually over about a week. Store trays in the pantry until opened, then refrigerate.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian kangaroo\u003c\/strong\u003e as the single named animal protein\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovel protein\u003c\/strong\u003e choice for dogs reacting to everyday chicken, beef or lamb diets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow fat and low calorie:\u003c\/strong\u003e 1.5% crude fat minimum, 80 ME Kcal per 100g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePumpkin and psyllium husk\u003c\/strong\u003e for fibre, with chicory root extract as a natural prebiotic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlucosamine and chondroitin\u003c\/strong\u003e for joints, taurine for heart function\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain free, gluten free, GMO free,\u003c\/strong\u003e in packaging that is 71% plant based with 6x less climate impact than cans\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian Kangaroo, Pumpkin, Quinoa, Bamboo Fibre, Functional Oils (Sunflower, Flaxseed, Algae), Vitamins \u0026amp; Minerals, Chicory Root Extract, Trumune Postbiotics, Salt, Psyllium Husk, Algimun, Parsley, Taurine, Glucosamine, Chondroitin.\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis per 100g\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eME Kcal: 80\u003c\/li\u003e\n\u003cli\u003eCrude Protein (min): 10%\u003c\/li\u003e\n\u003cli\u003eCrude Fat (min): 1.5%\u003c\/li\u003e\n\u003cli\u003eCrude Fibre (max): 3%\u003c\/li\u003e\n\u003cli\u003eMoisture (max): 80%\u003c\/li\u003e\n\u003cli\u003eGlucosamine (min): 500mg\/kg\u003c\/li\u003e\n\u003cli\u003eChondroitin (min): 500mg\/kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAAFCO Statement\u003c\/h3\u003e\u003cp\u003eSPD Slow Cooked Kangaroo \u0026amp; Pumpkin is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for adult maintenance.\u003c\/p\u003e\u003cp\u003eDesigned, made and packed in Melbourne, 100% Australian made and owned. Available in 12 x 354g. Trialling proteins one at a time is easier when you can \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ebrowse every Prime100 single protein diet\u003c\/a\u003e in one place.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"12 x 354g","offer_id":45016117018832,"sku":"P1TKP12T","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-slow-cooked-kangaroo-and-pumpkin-the-pet-standard-1.jpg?v=1779012532"},{"product_id":"prime100-spd-slow-cooked-lamb-blueberry-puppy","title":"Prime100 SPD Slow Cooked Lamb \u0026 Blueberry Puppy","description":"\u003cp\u003eA puppy's first year asks a lot of a diet. They are laying down bone, muscle and brain tissue on a schedule you only get one shot at, and doing it with a digestive system that is still finding its feet. Prime100 SPD Slow Cooked Lamb \u0026amp; Blueberry Puppy is a complete and balanced single protein diet built for that stage, made with Australian lamb and formulated to AAFCO nutrient profiles for growth and maintenance.\u003c\/p\u003e\u003cp\u003eStarting a puppy on one named animal protein is an advantage that is easy to miss. Most puppies begin on foods blending several proteins, so by the time an itch, a rash or persistent soft stools appears at eight or twelve months, there is no clean record of what they have been exposed to. A single protein start gives you exactly that record. Lamb is also mild, which suits a young gut, and blueberries bring vitamins and antioxidants alongside it. Chicory root extract as a natural prebiotic and Trumune postbiotics support a healthy gut microbiome through the period when digestion is most easily upset, while calcium, glucosamine and chondroitin support the developing frame and taurine supports heart function.\u003c\/p\u003e\u003cp\u003eFeed it as a full meal, split across the several smaller servings a young puppy needs through the day. The high moisture content helps puppies who are not yet reliable drinkers, and the soft texture is easy to eat during teething. Rolls are pantry stable until opened, then keep refrigerated, and any change of diet should be introduced gradually over about a week.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSingle protein puppy diet made with Australian lamb\u003c\/li\u003e\n\u003cli\u003eFormulated to meet AAFCO nutrient profiles for growth and maintenance\u003c\/li\u003e\n\u003cli\u003eBlueberries for vitamins and antioxidants during growth\u003c\/li\u003e\n\u003cli\u003eNatural prebiotics and Trumune postbiotics for a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003eGlucosamine and chondroitin at 500mg\/kg each for developing joints\u003c\/li\u003e\n\u003cli\u003eZero grain, gluten and GMO, 100% Australian made and owned\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian Lamb, Sweet Potato, Bamboo Fibre, Vitamins \u0026amp; Minerals, Blueberries, Functional Oils (Sunflower, Flaxseed, Algae), Algimun, Pumpkin, Salt, Chicory Root Extract, Trumune Postbiotics, Carrot, Psyllium Husk, Taurine, Glucosamine, Chondroitin\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis per 100g\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eME Kcal: 128\u003c\/li\u003e\n\u003cli\u003eCrude Protein (min): 10%\u003c\/li\u003e\n\u003cli\u003eCrude Fat (min): 7%\u003c\/li\u003e\n\u003cli\u003eCrude Fibre (max): 3%\u003c\/li\u003e\n\u003cli\u003eMoisture (max): 80%\u003c\/li\u003e\n\u003cli\u003eGlucosamine (min): 500mg\/kg\u003c\/li\u003e\n\u003cli\u003eChondroitin (min): 500mg\/kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAAFCO Statement\u003c\/h3\u003e\u003cp\u003eSPD Slow Cooked Lamb \u0026amp; Blueberry Puppy is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for growth and maintenance.\u003c\/p\u003e\u003cp\u003eWhen your puppy outgrows this recipe, \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003eevery Prime100 single protein recipe\u003c\/a\u003e gives you an adult diet to move on to without losing that clean protein history.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"12 x 354g","offer_id":45016117051600,"sku":"P1TLBP12T","price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-slow-cooked-lamb-and-blueberry-puppy-the-pet-standard-1.jpg?v=1779012533"},{"product_id":"prime100-spd-slow-cooked-salmon-pumpkin","title":"Prime100 SPD Slow Cooked Salmon \u0026 Pumpkin","description":"\u003cp\u003eReach for this one when skin and coat are the main complaint. Dull, flaky coat, constant paw licking, ears that keep flaring up: these are the signs that send owners looking at fish. Prime100 SPD Slow Cooked Salmon \u0026amp; Pumpkin is a single protein diet made with Australian salmon, suitable for dogs of all ages and usable as an elimination diet, a food trial, or simply as everyday maintenance for a dog with no sensitivities at all.\u003c\/p\u003e\u003cp\u003eSalmon earns its place here on fat quality rather than fat quantity, although this recipe carries more of both than the rest of the range at 13% minimum crude fat and 170 ME kcal per 100g. Those essential fatty acids are what feed skin and coat condition from the inside, and Prime100 links a quality single protein source to reduced inflammation and a glossier coat, along with support for cognitive and cardiovascular health. Because it is a Single Protein Diet, salmon is also the only animal protein in the bowl, so a dog reacting badly to chicken or beef can be moved onto something entirely different without the guesswork a multi protein food creates. Pumpkin adds fibre, and prebiotics and postbiotics support the gut microbiome.\u003c\/p\u003e\u003cp\u003eFeed a 354g roll as a full meal, or use a smaller amount as a topper if you want the fatty acids without the full calorie load. Store the roll in the pantry until opened, then refrigerate, and transition across about seven days.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSingle protein: Australian salmon, a strong choice for skin and coat concerns\u003c\/li\u003e\n\u003cli\u003eNatural essential fatty acids supporting coat condition, cognitive and cardiovascular health\u003c\/li\u003e\n\u003cli\u003ePumpkin for fibre, with prebiotics and postbiotics for the gut microbiome\u003c\/li\u003e\n\u003cli\u003eSuitable for elimination diets, food trials or ongoing maintenance feeding\u003c\/li\u003e\n\u003cli\u003eZero grain, gluten and GMO\u003c\/li\u003e\n\u003cli\u003e354g slow cooked rolls, pantry stable until opened, 100% Australian made and owned\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian Salmon, Pumpkin, Bamboo Fibre, Carrot, Salt, Vitamins \u0026amp; Minerals, Parsley, Trumune Postbiotics, Chicory Root Extract, Algimun, Taurine, Glucosamine, Chondroitin\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis per 100g\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eME Kcal: 170\u003c\/li\u003e\n\u003cli\u003eCrude Protein (min): 9%\u003c\/li\u003e\n\u003cli\u003eCrude Fat (min): 13%\u003c\/li\u003e\n\u003cli\u003eCrude Fibre (max): 3%\u003c\/li\u003e\n\u003cli\u003eMoisture (max): 80%\u003c\/li\u003e\n\u003cli\u003eGlucosamine (min): 500mg\/kg\u003c\/li\u003e\n\u003cli\u003eChondroitin (min): 500mg\/kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAAFCO Statement\u003c\/h3\u003e\u003cp\u003eSPD Slow Cooked Salmon \u0026amp; Pumpkin is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for all life stages.\u003c\/p\u003e\u003cp\u003eRunning a proper elimination trial usually means testing more than one protein, so it helps to \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003esee which Prime100 protein suits your dog\u003c\/a\u003e before you start.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"12 x 354g","offer_id":45016117084368,"sku":"P1TSP12T","price":59.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/prime100-spd-slow-cooked-salmon-and-pumpkin-the-pet-standard-1.jpg?v=1779012535"},{"product_id":"prime100-spd-slow-cooked-turkey-flaxseed","title":"Prime100 SPD Slow Cooked Turkey \u0026 Flaxseed","description":"\u003cp\u003eSome dogs do not need a richer diet, they need a lighter one. If your dog is carrying a bit more weight than the vet would like, or simply finds fattier foods hard going, Prime100 SPD Slow Cooked Turkey \u0026amp; Flaxseed is the leaner choice in the slow cooked range. It is a single protein diet made with Australian turkey, suitable for dogs of all ages, excluding large and giant breeds.\u003c\/p\u003e\u003cp\u003eTurkey is a lean protein, and at 6% minimum crude fat and 100 ME kcal per 100g this is the lightest recipe in the group, which makes it useful for dogs on a controlled intake who still need proper protein for muscle condition. Flaxseed is the second half of the story. It contributes fibre and essential fatty acids, so the omega support comes from the recipe itself rather than a supplement you add later. Being a single protein diet, it also keeps the diagnostic thread intact: one named animal protein in the bowl means one variable to judge if something changes. Sweet potato and quinoa supply energy and vitamins, chicory root extract and Trumune postbiotics support the gut, and glucosamine and chondroitin look after joints and mobility.\u003c\/p\u003e\u003cp\u003eServe it as a complete and balanced meal, or use a portion as a lower fat topper over an existing diet. The moisture content suits dogs who are reluctant drinkers. Rolls are pantry stable until opened and then belong in the fridge. Change over across about a week.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSingle protein: lean Australian turkey\u003c\/li\u003e\n\u003cli\u003eThe lowest fat and lowest calorie recipe in this slow cooked group\u003c\/li\u003e\n\u003cli\u003eFlaxseed for dietary fibre and essential fatty acids\u003c\/li\u003e\n\u003cli\u003eChicory root extract and Trumune postbiotics for digestive support\u003c\/li\u003e\n\u003cli\u003eGlucosamine and chondroitin for joint health and mobility\u003c\/li\u003e\n\u003cli\u003eSuitable for dogs of all ages, excluding large and giant breeds\u003c\/li\u003e\n\u003cli\u003eNo added artificial colours, flavours or preservatives, 100% Australian made and owned\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGuaranteed Analysis per 100g\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCrude Protein: 9% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fat: 6% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fibre: 2% (max)\u003c\/li\u003e\n\u003cli\u003eMoisture: 80% (max)\u003c\/li\u003e\n\u003cli\u003eME kcal\/100g: 100\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFeeding a larger dog, or want a richer option? You can \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ebrowse the whole Prime100 lineup\u003c\/a\u003e and match the recipe to your dog's size and condition.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"12 x 354g","offer_id":45016117117136,"sku":"P1TTF12T","price":56.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/SPD_Slow_Cooked_-_Front_Angle_-_Turkey_Flaxseed_1080x_7c2c8a55-bc63-4cf9-96b8-6c674233a0db.webp?v=1779012537"},{"product_id":"prime100-spd-slow-cooked-beef-carrot","title":"Prime100 SPD Slow Cooked Beef \u0026 Carrot","description":"\u003cp\u003ePlenty of dogs do not need an exotic protein. They need one honest protein, fed consistently, at a price that works week after week. Prime100 SPD Slow Cooked Beef \u0026amp; Carrot is a single protein diet made with Australian beef, formulated for adult and senior dogs of all breeds including giant breeds.\u003c\/p\u003e\u003cp\u003eBeef is the familiar one, and that is the point. If you already know your dog handles beef without trouble, there is no reason to pay a premium for novelty. What a single protein recipe adds is clarity: mainstream foods often blend several animal proteins behind labels like meat and meat by-products, so when something goes wrong you have no way to work out what caused it. Here there is one animal protein in the bowl, which also makes beef a sensible control diet when you are mapping out what your dog does and does not tolerate. Carrot brings vitamins and minerals alongside it, and the beef itself supports muscle maintenance and repair, which matters most in older dogs who are steadily losing condition.\u003c\/p\u003e\u003cp\u003eThe roll is a complete and balanced meal on its own, or slice and crumble it over dry food when you want to lift interest without changing your dog's main diet. Its high moisture content helps dogs who are light drinkers. A 354g roll keeps in the pantry until opened, then goes in the fridge. Move across from the old food over roughly seven days so the gut has time to adjust.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSingle protein diet built on Australian beef, no protein blend\u003c\/li\u003e\n\u003cli\u003eComplete and balanced for adult and senior dogs, giant breeds included\u003c\/li\u003e\n\u003cli\u003eCarrot for supporting vitamins and minerals\u003c\/li\u003e\n\u003cli\u003eSlow cooked with select ingredients simmered low and slow for flavour and moisture\u003c\/li\u003e\n\u003cli\u003eNo added artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003ePackaging is 71% plant based with 6x less climate impact than cans\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFormat and origin\u003c\/h3\u003e\u003cp\u003eAvailable in 354g slow cooked rolls, sold as 12 x 354g. Designed, made and packed in Australia, 100% Australian made and owned.\u003c\/p\u003e\u003cp\u003eIf beef turns out not to agree with your dog, you can \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ecompare every Prime100 single protein diet\u003c\/a\u003e and switch to a different protein without changing brands.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"12 x 354g","offer_id":45016117149904,"sku":"P1TBCA","price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/SPDSlowCooked-FrontAngle-BeefCarrot_1080x_e6f44339-55c6-49bc-9cbd-9bb797e90979.webp?v=1779012538"},{"product_id":"prime100-spd-slow-cooked-lamb-rosemary","title":"Prime100 SPD Slow Cooked Lamb \u0026 Rosemary","description":"\u003cp\u003eIf your dog has cycled through three foods this year and you still cannot say which one caused the loose stools, the issue may be how many proteins were in the bowl rather than the food itself. Prime100 SPD Slow Cooked Lamb \u0026amp; Rosemary is built on one named animal protein and nothing else: Australian lamb. SPD stands for Single Protein Diet, which means each meal gives you one variable to judge instead of a blend you cannot unpick.\u003c\/p\u003e\u003cp\u003eLamb is the gentle everyday option in this range. It is mild enough for dogs who have had a rough run on richer recipes, familiar enough that most dogs take to it immediately, and steady enough to stay on long term rather than only for a short trial. The recipe is complete and balanced for dogs of all ages and breeds, giant breeds included, with natural amino acids and dietary fats to sustain energy and support muscular and brain development. Sweet potato, pumpkin, carrot and rosemary fill it out, while chicory root extract, Trumune postbiotics and Algimun look after the gut, and glucosamine, chondroitin and taurine support joints and heart function.\u003c\/p\u003e\u003cp\u003eSlow cooking in a flavourful broth leaves this food high in moisture, which suits dogs who do not drink much and makes fussy eaters far easier to win over. Serve a roll as a complete meal, or spoon it over dry food as a topper. Each 354g roll is pantry stable until you open it and should be refrigerated afterwards. Transition gradually over about a week, mixing a little more of the new food in each day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSingle protein: Australian lamb, with no other animal protein in the recipe\u003c\/li\u003e\n\u003cli\u003eComplete and balanced for all life stages and all breeds, giant breeds included\u003c\/li\u003e\n\u003cli\u003eZero grain, gluten and GMO, with no added artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eHigh moisture slow cooked format for palatability and hydration\u003c\/li\u003e\n\u003cli\u003eChicory root extract, Trumune postbiotics and Algimun for digestive support\u003c\/li\u003e\n\u003cli\u003e354g rolls, pantry stable until opened, 100% Australian made and owned\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian Lamb, Sweet Potato, Bamboo Fibre, Vitamins \u0026amp; Minerals, Carrots, Functional Oils (Sunflower, Flaxseed, Algae), Rosemary, Pumpkin, Salt, Chicory Root Extract, Trumune Postbiotics, Psyllium Husk, Algimun, Taurine, Glucosamine, Chondroitin\u003c\/p\u003e\u003ch3\u003eGuaranteed Analysis per 100g\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eME Kcal 120\u003c\/li\u003e\n\u003cli\u003eCrude Protein (min) 10%\u003c\/li\u003e\n\u003cli\u003eCrude Fat (min) 6%\u003c\/li\u003e\n\u003cli\u003eCrude Fibre (max) 3%\u003c\/li\u003e\n\u003cli\u003eMoisture (max) 80%\u003c\/li\u003e\n\u003cli\u003eGlucosamine (min) 500mg\/kg\u003c\/li\u003e\n\u003cli\u003eChondroitin (min) 500mg\/kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure lamb is the right starting point? Have a look at \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ethe full Prime100 slow cooked range\u003c\/a\u003e and pick the protein that matches your dog.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"12 x 354g","offer_id":45016117182672,"sku":"P1TLR12T","price":62.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/Prime100-Slow-Cooked-Package-Render-Lamb-Rosemary-Front-Angled_ccab9e9c-43ea-4c28-9262-51f19a76bc29.jpg?v=1779012542"},{"product_id":"prime100-spd-slow-cooked-wild-boar-pumpkin","title":"Prime100 SPD Slow Cooked Wild Boar \u0026 Pumpkin","description":"\u003cp\u003ePlenty of dogs do fine on poultry and come unstuck on red meat. If beef or lamb leaves your dog gassy, itchy or inconsistent in the yard, but you still want a red meat in the bowl, wild boar is the sensible place to look. Prime100 SPD Slow Cooked Wild Boar \u0026amp; Pumpkin is a Single Protein Diet: wild boar is the only animal protein in the tray, so if something changes for the better you know what changed it.\u003c\/p\u003e\u003cp\u003eWild boar counts as a novel protein because it almost never appears in mainstream dog food. A dog cannot react to a protein it has never encountered, so a meat with no history in your dog's diet gives a clean starting point, which is why proteins like this are used in vet directed elimination trials. It is also lean, at a minimum 2% crude fat and 65 calories per 100g, which makes it an easy red meat alternative for dogs who need the richness of beef dialled down.\u003c\/p\u003e\u003cp\u003eThe recipe is simmered low and slow for a full flavoured, high moisture meal, so it is useful for dogs who barely touch their water bowl or need convincing to eat. Feed it as a complete meal for adult dogs, or use it as a topper while you transition over roughly a week. Trays keep in the pantry until opened, then go in the fridge.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle protein wild boar,\u003c\/strong\u003e lean and low in fat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUncommon red meat\u003c\/strong\u003e for dogs who react to beef, lamb or everyday chicken diets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePumpkin\u003c\/strong\u003e for fibre and natural antioxidants to support digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctional oils rich in EPA and DHA\u003c\/strong\u003e to support the skin barrier and coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChicory root extract and Trumune postbiotics\u003c\/strong\u003e for gut balance, plus glucosamine and chondroitin for mobility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo artificial colours, flavours or preservatives,\u003c\/strong\u003e in packaging that is 71% plant based with 6x less climate impact than cans\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGuaranteed Analysis per 100g\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eME kcal\/100g: 65\u003c\/li\u003e\n\u003cli\u003eCrude Protein: 9% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fat: 2% (min)\u003c\/li\u003e\n\u003cli\u003eCrude Fibre: 3% (max)\u003c\/li\u003e\n\u003cli\u003eMoisture: 80% (max)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e100% Australian made and owned, produced in Melbourne to HACCP approved standards. Available in 12 x 354g. If wild boar suits your dog, it is worth seeing what \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003eother Prime100 proteins\u003c\/a\u003e could rotate alongside it.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"12 x 354g","offer_id":45016117215440,"sku":"P1TWBP12T","price":62.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/SPD_Slow_Cooked_-_Front_Angle_-_Wild_Boar_Pumpkin_1080x_b72c3aca-97ed-4869-b890-caefac681105.webp?v=1779012543"},{"product_id":"prime100-spd-air-dried-beef-carrot","title":"Prime100 SPD Air Dried Beef \u0026 Carrot","description":"\u003cp\u003eBeef is the protein most Australian dogs are raised on, and for plenty of them it causes no trouble at all. The problem is rarely beef itself; it is that the bag also contains two or three other animal proteins you were never told about. Prime100 SPD Air Dried Beef \u0026amp; Carrot strips that back to one. It is a single protein diet, built on beef alone, complete and balanced for dogs of all life stages.\u003c\/p\u003e\u003cp\u003eBecause beef is a common protein rather than a novel one, this recipe is not the place to start an elimination trial. It is for the dog you already know does well on red meat, and it works as the steady control in a feeding plan when you want everything else to change around one familiar constant. Beef brings the protein for muscle growth and repair, carrot adds vitamins and minerals, and the recipe carries functional support for dogs with food sensitivities. It is grain free and gluten free.\u003c\/p\u003e\u003cp\u003eThe air dried format is where this earns its keep. Served alone it is a complete meal that needs no fridge, no thawing and no preparation, which makes it useful for travel and for anyone tired of managing frozen portions. Scattered over an existing dinner the beef aroma lifts a bowl a fussy dog has been ignoring. Snapped into pieces it is a high value training reward that matches the protein in the main meal, so a controlled diet is not undone at the park. Start with the 120g pack to check your dog takes to it, then move to the 600g or 2.2kg once you know.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne animal protein:\u003c\/strong\u003e beef, and nothing else from the meat case.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete and balanced\u003c\/strong\u003e for dogs of all life stages.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarrot\u003c\/strong\u003e for vitamins and minerals alongside the meat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain free and gluten free\u003c\/strong\u003e, with functional support for dogs with food sensitivities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeal, topper or training reward\u003c\/strong\u003e from one pack, in 120g, 600g and 2.2kg.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Australian made and owned\u003c\/strong\u003e, manufactured in Melbourne.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAir dried gently to lock in nutrients and natural aroma, then sealed pantry stable so no refrigeration is needed before opening. Transition over roughly a week by mixing an increasing share into the current food, and store the pack closed in a cool, dry spot.\u003c\/p\u003e\u003cp\u003eIf beef turns out to be a trigger for your dog, a novel protein is the logical next step. You can \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ebrowse every Prime100 single protein diet\u003c\/a\u003e to find one.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"120g","offer_id":45016117248208,"sku":"P1AIRBC120","price":10.5,"currency_code":"AUD","in_stock":true},{"title":"600g","offer_id":45016117280976,"sku":"P1AIRBC600","price":39.0,"currency_code":"AUD","in_stock":true},{"title":"2.2kg","offer_id":45016117313744,"sku":"P1AIRBC2","price":116.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/AirDriedBeef120g-Front_1080x_48afd5dd-6dc3-4ef1-ba42-6ab7db0dea2f.webp?v=1779012543"},{"product_id":"spd-air-dried-dog-food-turkey-flaxseed","title":"Prime100 SPD Air Dried Turkey \u0026 Flaxseed","description":"\u003cp\u003eA dull coat, flaky skin and stools that change from day to day are usually a food conversation, not a shampoo one. Prime100 SPD Air Dried Turkey \u0026amp; Flaxseed is built around one protein and one job: Australian turkey makes up 92% of the recipe, and flaxseed is there to support skin health and digestion. Nothing else from the meat case is in the bag, so if your dog improves you know what to credit.\u003c\/p\u003e\u003cp\u003eTurkey is a common protein, so this is not the recipe to open an elimination trial with. It is for the dog you already know handles poultry, where the aim is simply clean, single source everyday feeding instead of a blend that hides three proteins behind one label. The high meat inclusion is the standout number here, and turkey brings a natural source of calcium, glucosamine and chondroitin. It is complete and balanced for dogs of all ages, grain free and gluten free, with no added artificial colours or flavours.\u003c\/p\u003e\u003cp\u003eAir dried means it can be fed three ways from the same pack. Served on its own it is a complete meal that is shelf stable and needs no fridge, thawing or prep. Scattered across a bowl your dog has ignored all morning, the turkey aroma often gets them started, which makes it a practical way to lift the value of a food you do not want to abandon. Broken into pieces it is a high value training reward matched to the protein in the main diet. Transition over about a week, and use the 120g to test tolerance before stepping up to the 600g or 2.2kg.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e92% Australian turkey\u003c\/strong\u003e, the only animal protein in the recipe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlaxseed\u003c\/strong\u003e for fibre, included to support digestion and skin health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural source of calcium, glucosamine and chondroitin\u003c\/strong\u003e, with added taurine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrebiotic chicory root extract, postbiotics and Algimun\u003c\/strong\u003e for gut support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain free, gluten free\u003c\/strong\u003e, no added artificial colours or flavours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeal, topper or training reward\u003c\/strong\u003e, in 120g, 600g and 2.2kg.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian turkey (92%), vitamins \u0026amp; minerals, flaxseed, carrot, apple fibre, salt, parsley, natural antioxidants, buffered vinegar, functional oil (algae), postbiotics, chicory root extract, Algimun, taurine, glucosamine, chondroitin.\u003c\/p\u003e\u003cp\u003eStore the pack sealed in a cool, dry place; no refrigeration is required. Complete and balanced for dogs of all ages.\u003c\/p\u003e\u003cp\u003ePoultry not agreeing with your dog? A novel protein may be the better path, and you can find one in \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ethe rest of the Prime100 collection\u003c\/a\u003e.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"120g","offer_id":45016117346512,"sku":"P1AIRTF120","price":9.7,"currency_code":"AUD","in_stock":true},{"title":"600g","offer_id":45016117379280,"sku":"P1AIRTF600","price":34.5,"currency_code":"AUD","in_stock":true},{"title":"2.2kg","offer_id":45016117412048,"sku":"P1AIRTF2","price":108.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/turkey.jpg?v=1779012544"},{"product_id":"spd-air-dried-dog-food-wild-boar-pumpkin","title":"Prime100 SPD Air Dried Wild Boar \u0026 Pumpkin","description":"\u003cp\u003eSome dogs run out of options. Chicken caused trouble, beef was no better, and kangaroo or duck either did not suit or is already in rotation. Wild boar is the protein worth trying next. Prime100 SPD Air Dried Wild Boar \u0026amp; Pumpkin is a single protein diet using a novel protein, one that very few dogs have ever eaten, so there has been no opportunity for a sensitivity to form.\u003c\/p\u003e\u003cp\u003eRead the label honestly: the meat is listed as Australian pork including wild boar at 92% of the recipe, so if pork is a known trigger for your dog this is not the one. For every other dog it is a lean, low fat protein, which makes it a gentler choice than the rich duck recipe for a dog with a sensitive gut or a tendency to gain weight. Pumpkin adds fibre and natural antioxidants for digestive support, and added functional oil rich in DHA supports the skin barrier, which is the exact thing under strain in a dog that has been itchy for months. It is grain free, gluten free, complete and balanced for all ages, with no added artificial colours or flavours.\u003c\/p\u003e\u003cp\u003eAir dried makes it genuinely versatile. It is a complete meal straight from the pack with no refrigeration, a topper to lift a bowl a reluctant dog has been leaving, and a high value training reward when snapped into pieces. That third use is not a throwaway line for a dog on a restricted diet, because rewarding with a random multi protein treat undoes the trial you are running. Introduce it over seven to ten days. The 120g pack is the cheap way to find out whether wild boar agrees with your dog before you buy the 2.2kg.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovel protein:\u003c\/strong\u003e Australian pork including wild boar at 92% of the recipe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLean and low in fat\u003c\/strong\u003e, an easier option for sensitive digestion and weight watchers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePumpkin\u003c\/strong\u003e for fibre and natural antioxidants supporting the digestive system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctional oil rich in DHA\u003c\/strong\u003e for skin barrier support and overall wellbeing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain free and gluten free\u003c\/strong\u003e, no added artificial colours or flavours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete and balanced for dogs of all ages\u003c\/strong\u003e, in 120g, 600g and 2.2kg.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAustralian pork (including wild boar) (92%), vitamins \u0026amp; minerals, carrot, pumpkin, apple fibre, salt, parsley, natural antioxidants, buffered vinegar, functional oil (algae), postbiotics, chicory root extract, Algimun, taurine, glucosamine, chondroitin.\u003c\/p\u003e\u003cp\u003eKeep the pack sealed in a cool, dry cupboard. No refrigeration needed, which makes it easy to travel with or leave with a sitter.\u003c\/p\u003e\u003cp\u003eRotating novel proteins is a sensible long term strategy, so it is worth a look at \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003emore Prime100 novel protein options\u003c\/a\u003e.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"120g","offer_id":45016117444816,"sku":"P1AIRWBP120","price":11.0,"currency_code":"AUD","in_stock":true},{"title":"600g","offer_id":45016117477584,"sku":"P1AIRWBP600","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"2.2kg","offer_id":45016117510352,"sku":"P1AIRWBP2","price":124.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/boar.jpg?v=1779012545"},{"product_id":"prime100-spd-slow-cooked-venison-sweet-potato","title":"Prime100 SPD Slow Cooked Venison \u0026 Sweet Potato","description":"\u003cp\u003eThis is the recipe for the dog who has already been through the obvious options. Chicken did not work, the lamb formula was no better, and the kangaroo tin from the supermarket turned out to list three other meats on the back. Prime100 SPD Slow Cooked Venison \u0026amp; Sweet Potato is a Single Protein Diet, which means venison is the only animal protein in the tray and the only thing you are asking your dog's system to respond to.\u003c\/p\u003e\u003cp\u003eVenison is the rarest of the novel proteins, and rarity is the whole mechanism. A dog cannot be sensitive to a protein it has never encountered, so a lean game meat that has never passed through your dog's bowl gives an elimination trial a genuinely clean baseline. That is why vets name venison so often when common proteins have already been ruled out. It is lean and low in fat, which also makes it a sensible choice for adult and senior dogs whose vet has asked for lighter, simpler feeding.\u003c\/p\u003e\u003cp\u003eWhat separates this from the air dried version of the same recipe is moisture and format. Simmered low and slow, it arrives as a soft, high moisture meal in a 354g tray, which suits dogs who drink little, older dogs with tired appetites, and anyone who wants dinner to smell like dinner. Feed it as a complete meal rather than a treat, change diets gradually over about a week, keep unopened trays in a cool dry place, and refrigerate once opened.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVenison as the sole animal protein,\u003c\/strong\u003e with sweet potato for fibre\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovel protein diet\u003c\/strong\u003e for dogs already reacting to chicken, beef or lamb\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete and balanced low fat formula\u003c\/strong\u003e for adult and senior dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh moisture slow cooked texture\u003c\/strong\u003e for palatability and hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctional oils with EPA and DHA\u003c\/strong\u003e to support skin barrier health and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGluten free,\u003c\/strong\u003e with no added artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSupplied as a bulk tray of 12 x 354g\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGood to know before buying\u003c\/h3\u003e\u003cp\u003eThis is a complete and balanced food, not a topper or a treat. Transition gradually when changing diets. Store unopened trays in a cool, dry place, refrigerate after opening and use within the time recommended on pack.\u003c\/p\u003e\u003cp\u003eDesigned, manufactured and packed in Melbourne, 100% Australian made and owned, formulated to AAFCO and PFIAA standards with testing in NATA accredited laboratories. Trying a protein for the first time is easier when you can \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ecompare the whole Prime100 lineup\u003c\/a\u003e side by side.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"Tray of 12 x 354g","offer_id":45016117575888,"sku":"P1TVSP","price":75.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/Render_SPD-Slow-Cooked_Venison-_-Sweet-Potato_Front-Flat.png?v=1779012547"},{"product_id":"prime100-spd-air-dried-venison-sweet-potato","title":"Prime100 SPD Air Dried Venison \u0026 Sweet Potato","description":"\u003cp\u003eAn elimination trial is usually wrecked by the small stuff: the biscuit at the door, the training treat at the park, the strip of jerky with four meats in it. Prime100 SPD Air Dried Venison \u0026amp; Sweet Potato is the format that closes that gap. It is a Single Protein Diet, so venison is the only animal protein in the bag, and because it snaps cleanly into pieces it can be your dog's dinner and your dog's reward without ever adding a second protein to the week.\u003c\/p\u003e\u003cp\u003eVenison is the least familiar of the novel proteins, and that unfamiliarity is precisely the value. A dog has no way to react to a protein it has never eaten, so venison gives vets a clean sheet when chicken, beef and lamb have already been suspected. It is lean game meat, gently air dried rather than cooked hard, which locks in nutrients and the natural aroma that tends to win over dogs who have started refusing their bowl.\u003c\/p\u003e\u003cp\u003eAir drying also changes what this recipe is for. It is nutrient dense rather than high moisture, so portions are smaller than wet food, and it is shelf stable with no refrigeration needed, which makes it practical for travel, boarding and camping. Serve it as a complete meal for adult and senior dogs including large breeds, crumble it over existing food as a topper for a fussy eater, or break it into small pieces as a high value training reward. Choose the 120g bag to trial it, or 600g and 2.2kg for regular feeding.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVenison as the only animal protein,\u003c\/strong\u003e air dried to retain nutrients and aroma\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree ways to feed:\u003c\/strong\u003e complete meal, topper, or training reward\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf stable and nutrient dense,\u003c\/strong\u003e no fridge required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet potato, carrot and apple\u003c\/strong\u003e for natural fibre\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrebiotics and postbiotics\u003c\/strong\u003e for digestion and immune support, plus glucosamine and chondroitin for joints\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctional oils\u003c\/strong\u003e to support healthy skin and coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain free and gluten free,\u003c\/strong\u003e suitable for adult and senior dogs including large breeds\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAvailable sizes\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e120g\u003c\/li\u003e\n\u003cli\u003e600g\u003c\/li\u003e\n\u003cli\u003e2.2kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDesigned, made and packed in Melbourne by a 100% Australian owned company, formulated to meet AAFCO and PFIAA standards under HACCP approval. Keeping treats on the same protein as the main meal is what keeps a trial honest, so it is worth a look at \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ethe rest of the Prime100 air dried and slow cooked range\u003c\/a\u003e before you settle on a routine.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"120g","offer_id":45016117608656,"sku":"P1AIRVSP120","price":14.8,"currency_code":"AUD","in_stock":true},{"title":"600g","offer_id":45016117641424,"sku":"P1AIRVSP600","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"2.2kg","offer_id":45016117674192,"sku":"P1AIRVSP2","price":154.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/Air-Dried-2.2.jpg?v=1779012547"},{"product_id":"prime100-spd-prime-cut-treats","title":"Prime100 SPD Prime Cut Treats","description":"\u003cp\u003eThis is the page to open when the ordinary proteins are off the table. Nine proteins run through the SPD Prime Cut Treats range - beef, chicken, duck, kangaroo, lamb, salmon, turkey, venison and wild boar - which means a dog who reacts to the usual suspects still has a reward that fits the plan rather than fighting it.\u003c\/p\u003e\u003cp\u003eSPD stands for Single Protein Diet. Every 100g pack carries one named animal protein, with no grain, gluten or soy and no artificial colours. Four of the nine are novel proteins: kangaroo, duck, venison and wild boar are meats most Australian dogs have never encountered, so there has been no opportunity to build a sensitivity to them. That is precisely why vets reach for novel proteins during elimination work and for dogs with long running skin or digestive complaints. Salmon adds a fish option for dogs avoiding land animal proteins altogether.\u003c\/p\u003e\u003cp\u003eThe discipline that makes this range worth buying is alignment. A trial only stays readable if the reward agrees with the meal, so pick the treat protein that matches your dog's main diet, or pick a deliberately different novel one if you are testing a reaction. Prime Cut pieces are firm and easy to break into smaller portions for training, or give whole as a standalone reward. Feed as part of a balanced diet and reseal the pack after opening.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNine single protein options, from everyday beef to wild boar and venison\u003c\/li\u003e\n\u003cli\u003eFour novel proteins for dogs reacting to common meats\u003c\/li\u003e\n\u003cli\u003eNo grain, no gluten, no soy, no artificial colours\u003c\/li\u003e\n\u003cli\u003eDesigned to pair with a single protein or elimination feeding plan\u003c\/li\u003e\n\u003cli\u003e100g resealable packs, shelf stable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePrime100 formulates to AAFCO and PFIAA standards and manufactures under HACCP approved processes in Melbourne, 100% Australian made and owned. To pair a treat with the right dinner, \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ebrowse every Prime100 single protein recipe\u003c\/a\u003e.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"Beef - 100g","offer_id":45035203920080,"sku":"P1PSPDB100","price":7.5,"currency_code":"AUD","in_stock":true},{"title":"Chicken - 100g","offer_id":45035203952848,"sku":"P1PSPDC100","price":7.5,"currency_code":"AUD","in_stock":true},{"title":"Duck - 100g","offer_id":45035203985616,"sku":"P1PSPDD100","price":7.5,"currency_code":"AUD","in_stock":true},{"title":"Kangaroo - 100g","offer_id":45035204018384,"sku":"P1PSPDK100","price":7.5,"currency_code":"AUD","in_stock":true},{"title":"Lamb - 100g","offer_id":45035204051152,"sku":"P1PSPDL100","price":7.5,"currency_code":"AUD","in_stock":false},{"title":"Salmon - 100g","offer_id":45035204083920,"sku":"P1PSPDS100","price":7.5,"currency_code":"AUD","in_stock":true},{"title":"Turkey - 100g","offer_id":45035204116688,"sku":"P1PSPDT100","price":7.5,"currency_code":"AUD","in_stock":true},{"title":"Venison - 100g","offer_id":45035204149456,"sku":"P1PSPDV100","price":7.5,"currency_code":"AUD","in_stock":true},{"title":"Wild Boar - 100g","offer_id":45035204182224,"sku":"P1PSPDWB100","price":7.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/SPD_Prime_Cut_Treat_Beef_100g_Front-scaled.webp?v=1781012340"},{"product_id":"prime100-fillet-treats","title":"Prime100 Fillet Treats","description":"\u003cp\u003eA good training session can hand over thirty rewards in ten minutes. That volume is exactly why the treat you choose matters as much as the food in the bowl - thirty unexplained biscuits a day is a second diet running quietly alongside the one you planned. Prime100 Fillet Treats keep the count honest: one meat protein, nothing else added, in a soft piece small enough to give again and again.\u003c\/p\u003e\u003cp\u003eChoose beef, chicken, kangaroo or turkey. Kangaroo is the novel protein here, a meat most dogs have never eaten, which makes it a useful reward for a dog already reacting to chicken or beef. The others are clean, honest everyday options for dogs with no known issues. Because each recipe stays with a single named protein, these also work as a controlled variable if you are trying to work out what your dog does and does not tolerate.\u003c\/p\u003e\u003cp\u003eThe soft, easy chew texture is the other reason people buy them. Puppies who cannot manage a hard biscuit, seniors with worn or missing teeth, and dogs who need to swallow and refocus quickly during training all do better with a treat that does not need working on. Tear them smaller for reward heavy sessions, or offer one whole. Feed as a treat alongside a complete diet and reseal the 100g pack between uses.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSingle protein recipe with no fillers, preservatives, colours or flavours\u003c\/li\u003e\n\u003cli\u003eSoft and easy to chew, suited to puppies, seniors and rapid training\u003c\/li\u003e\n\u003cli\u003eFour proteins: beef, chicken, kangaroo and turkey\u003c\/li\u003e\n\u003cli\u003eKangaroo option for dogs avoiding common meats\u003c\/li\u003e\n\u003cli\u003eBacked by a 100% satisfaction guarantee\u003c\/li\u003e\n\u003cli\u003e100g packs, Australian made by Prime100\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRotate proteins across the four, or hold to the one your dog is fed. Either way you can match the reward to the meal by checking \u003ca href=\"https:\/\/celestestore.com.au\/collections\/prime100\"\u003ethe complete Prime100 single protein collection\u003c\/a\u003e.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"Beef - 100g","offer_id":45148858679504,"sku":"P1PBT100","price":6.47,"currency_code":"AUD","in_stock":true},{"title":"Chicken - 100g","offer_id":45148858712272,"sku":"P1PCHT100","price":6.47,"currency_code":"AUD","in_stock":true},{"title":"Kangaroo - 100g","offer_id":45148858745040,"sku":"P1PRT100","price":6.47,"currency_code":"AUD","in_stock":true},{"title":"Turkey - 100g","offer_id":45148858777808,"sku":"P1PTT100","price":6.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/3464\/7760\/files\/PDP_Prime100_FilletTreats_Beef_New_Front_bzzt.jpg?v=1788478388"}],"url":"https:\/\/celestestore.com.au\/collections\/prime100.oembed?page=2","provider":" Celeste","version":"1.0","type":"link"}